Watches and Wonders 2025: TAG Heuer Reimagines its Iconic Carrera Day-Date and Formula 1 Collections

At Watches and Wonders 2025, TAG Heuer has highlighted the exciting evolution of an icon: TAG Heuer Carrera Day-Date. Boasting deep-rooted motor racing heritage, the timepiece has been elevated with a contemporary look and exceptional performance. With six stunning new Carrera Day-Date models, TAG Heuer is offering choices that reflect the brand’s commitment to excellence in watchmaking. 

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Furthermore, as TAG Heuer gets ready to be the official timekeeper for Formula 1, the brand has released nine new TAG Heuer Formula 1 references. These releases celebrate an icon of the 1980s and add one more anchor to racing-inspired watchmaking. With a refined 38 mm case size, an upgraded finishing including sandblasted steel and DLC treatment, an enhanced ergonomic design, a cutting-edge Solargraph movement, and an eye-catching range of colourways, the Formula 1 variants put TAG Heuer in the fast lane yet again. And as the official timekeeper of Formula 1, there has never been a more fitting moment to reignite the energy of this legendary collection.

TAG Heuer Carrera Day-Date

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Considered one of the brand’s timeless models, the Carrera Day-Date has long been a cornerstone of TAG Heuer’s portfolio. With its understated elegance and dependable functionality, the model has graced the wrists of discerning collectors. TAG Heuer has now reimagined the Carrera Day-Date to upgrade it further, incorporating an improved manufacture movement, refined aesthetics, and an expanded range of options that meet diverse style preferences.

The TAG Heuer Carrera was born in 1963, when Jack Heuer envisioned a watch that would reflect his love for motorsports. He sought to create a timepiece that could withstand the adrenaline surge in competitions, while being effortlessly elegant, legible, accurate, and practical. With its clean lines and innovative chronograph design, the model quickly became synonymous with the golden age of racing. The watch also became a symbol of success when Jack Heuer gifted gold TAG Heuer Carreras to victorious racers. 

The TAG Heuer Carrera’s “Success Watch” status was strengthened by the launch of the TAG Heuer Carrera reference 1158 in 1970. Introduced to celebrate Heuer’s listing on the Swiss stock exchange, this watch would be worn by members of the Heuer family, including Jack Heuer himself. What followed was a period of great success for the brand, highlighted by a timing deal with Ferrari in 1971 – a partnership that ultimately saw Niki Laura crowned Formula 1 World Champion in 1975.

Now, in 2025, TAG Heuer continues to honour this rich heritage by celebrating Carrera’s deep connection to motor racing’s historical moments with the TAG Heuer Carrera Day-Date. The new collection has been designed keeping in mind versatility and individuality. With six models featuring distinct dials, materials, and straps, TAG Heuer ensures there is a TAG Heuer Carrera Day-Date for every occasion and preference. Bold colours, refined finishes or practical functionality, the collection offers a watch that speaks to everyone while remaining rooted in the timeless DNA of the Carrera.

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Six New Models

Each of the six pieces features a unique dial. The signature TAG Heuer Carrera blue model has a sunray-brushed finish that exudes classic elegance, while the smokey red opaline dial ensures a sophisticated, more modern touch. For those who favour understated refinement, the black opaline dial is an elegant choice; it is offered on a steel bracelet and an alternative steel and 18 ct 5N rose gold fine-brushed bracelet configuration. The collection also includes a black grained dial model, distinguished by its striking red lacquered central hand and vivid touches of blue on the watch face, incorporating sporty and dynamic elements. Carefully chosen details, such as rhodium-plated or 18 ct 5N rose gold-plated hands and indexes, elevate the aesthetics.

One of the pieces that stands out is the TAG Heuer Carrera Date Twin-Time. Taking the centre stage is the teal sunray-brushed dial, complemented by a two-tone flange in teal and silver, creating an immediate visual impact. The hue is inspired by the racing livery of motorsport’s golden age. The red-tipped GMT hand – inspired by the TAG Heuer Carrera GMT from the brand’s heritage – is a discreet nod to connoisseurs, its shape subtly echoing the precision of watchmaking tools like the watchmaker’s tweezers. Paired with rhodium-plated Arabic numerals, it adds a layer of functionality, making this watch a sophisticated and practical choice for global travellers.

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While the TAG Heuer Carrera Day-Date’s silhouette remains instantly recognisable, the brand has introduced subtle yet impactful refinements. The three-dimensional dial design has been meticulously crafted, with each detail enhancing readability, such as the larger, more spaced-out markings, all the while maintaining a stylish look. The day-date function is central to this timepiece and on certain watches, the tone-on-tone date disc is seamlessly integrated into the dial, with a triangular highlighter adding a playful touch of modernity.

TAG Heuer has also focused on wearability, rethinking the bracelet and strap options to align with contemporary needs. The steel bracelet now has a new quick-change link system. It will allow wearers to adjust the size effortlessly at home, without the need for tools. This user-friendly feature, combined with the tapered, flexible design of the bracelet, ensures that the watch is both practical and elegant.

Meanwhile, the leather strap on the black fine-grained-dial timepiece has been redefined with visible light blue linings along the sides that add a subtle but impactful visual signature. The TAG Heuer Carrera Date Twin-Time will come with the iconic steel TAG Heuer Carrera H bracelet, with the new easy link change system and the double folding clasp.

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The new TAG Heuer Carrera Day-Date is powered by the manufacture movement TH31. The TH31-02 and the TH31-03 (for the Twin-Time), co-developed with AMT and produced exclusively for TAG Heuer, deliver an impressive 80-hour power reserve, and come with a five-year extended warranty. They also feature high-end finishings, including a shield-shaped oscillating mass visible through the caseback, adding an extra layer of craftsmanship for collectors and enthusiasts.

The dial construction has also been reimagined with a three-dimensional aspect inspired by the TAG Heuer Carrera Glassbox. This gives the watch a greater sense of depth and balance while improving legibility. The Victory Wreath engraving on the caseback is a subtle yet meaningful addition, linking each TAG Heuer Carrera Day-Date to the collection’s racing history while also serving as a token of luck for its wearer. 

TAG Heuer Formula 1 

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Embracing the zeitgeist of the late 1980s, The TAG Heuer Formula 1 watches made their debut with hues that had not been seen before in the luxury Swiss watchmaking industry, resonating with new consumers through its cultural connection. Today, many people have fond memories of choosing one of the brightly coloured watches as their first Swiss timepiece; TAG Heuer continues to be a part of this tradition, now with a reimagined, highly innovative redesigning of the TAG Heuer Formula 1. As the official timekeeper of Formula 1®, TAG Heuer’s relationship with the sport runs deep. The brand’s legacy is stamped across decades of high-speed history, from pioneering sponsorships, such as Ferrari in 1971 and McLaren in 1979, to timing the most nail-biting finishes in modern racing. Now, the TAG Heuer Formula 1 collection continues to celebrate this bond, launching new timepieces that blend incredible history with forward-thinking design and innovation.

Nine New Models

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The latest TAG Heuer Formula 1 collection introduces nine distinct models, each bringing a fresh, high-energy perspective on racing-inspired design. Three of these form the core collection, available with classic black-and-white dials and deep blue ones, both with steel bracelets and  a bold red model with red rubber strap. The remaining six models are limited editions, featuring striking colour combinations: black and red, black and yellow, blue and black, white and green, white and red, and green and red. Each timepiece pays homage to the original 1986 collection, preserving key elements that made it stand out in Swiss watchmaking, resonating with watch aficionados and collectors alike. 

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Evolving from the original 35 mm models, the 38 mm version retains the distinctive décroché, a hallmark of the design that enhances the watch’s elegance, and delivers the perfect balance between sportiness and everyday wear; it’s designed to fit a variety of wrist sizes. Ergonomic refinements make these watches exceptionally comfortable while maintaining the bold and unmistakable presence TAG Heuer Formula 1 is known for. Super-LumiNova® treated indexes, a reinterpretation of the original shield-shaped markers, now appear in an applied format, elevating each watch’s appearance. In addition, the hands, inspired by the original design, have been reworked with elevated finishings and improved proportions to reinforce the watch’s premium character. This ensures maximum legibility in all lighting conditions, while the restructured case proportions improve both comfort and visual impact.

All models come with a dynamic rubber strap embossed with the TAG Heuer logo or a rubber racing strap or a steel bracelet, ensuring versatility. The redesigned steel bracelet offers enhanced articulation and a fluid fit on the wrist, providing exceptional comfort and premium refinement.

At the heart of the sandblasted steel cases with a DLC treatment or the TH-Polylight cases is the Solargraph movement, a first for the TAG Heuer Formula 1 lineup. The movement is known for harnessing the sun, an unlimited energy source and offers many guaranteed benefits. With the Solargraph movement, the watch’s battery is recharged by the sun or artificial light. A two-minute exposure to direct sunlight is enough to power each watch for an entire day. Once fully charged, after less than 40 hours in the sun, the watch can run for up to 10 months with no light exposure. If the timepiece stops ticking, it only needs exposure to any light source for 10 seconds to get it started again, thanks to its ultra-efficient recharge time. Its battery boasts an impressive 15-year lifespan, ensuring long-term reliability.

Beyond the movement, the introduction of TH-Polylight – a new material for TAG Heuer known for its lightweight, durable, limitless colour possibilities, and its ability to optimise both ergonomics and aesthetics – marks another milestone in the brand’s commitment to innovation. The re-engineered bidirectional bezel – in its iconic shape much loved by TAG Heuer Formula 1 fans – is crafted from TH-Polylight. The sensory experience has been reworked, producing a refined mechanical sound when rotated, adding a touch of sophisticated tactility.

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