Chopard, founded by Louis-Ulysse Chopard in Sonvilier, Switzerland in 1860, is highly regarded for its fine jewellery and timepieces. Owned by the Scheufele family of Germany since 1963, the company is still headquartered in Geneva and their magical manufactures happen in Fleurier, Canton of Neuchâtel. Recently, Chopard has been focusing more on ethical luxury by using sustainable gold and diamonds.