brands

Rado

Founded in:
1917
Headquarters:
Lengnau, Switzerland

A “high range” brand of the Swiss watch conglomerate Swatch Group, the brand was founded in 1917 as Schlup & Co. in Lengnau, Switzerland. Today Rado is known for high-tech materials like ceramic (descended from the DiaStar) and the seahorse and anchor logos indicating waterproof and automatic watches, respectively. Rado was initially known for waterproof automatic models.

Rado
Elevating a Legacy, Rado Releases Five New Anatom Variants with Sleek High-Tech Ceramic Bracelets
Aaron Jacob

Elevating a Legacy, Rado Releases Five New Anatom Variants with Sleek High-Tech Ceramic Bracelets

February 27, 2025

Known for its mastery of innovative materials and avant-garde designs, Rado has flawlessly blended legacy with new technology in its latest offerings

DiaStar Original: Rado CEO Adrian Bosshard and Industrial Designer Tej Chauhan Talk about Their Latest Masterpiece
Aaron Jacob

DiaStar Original: Rado CEO Adrian Bosshard and Industrial Designer Tej Chauhan Talk about Their Latest Masterpiece

February 7, 2025

Rado's partnership with award-winning British industrial designer Tej Chauhan takes us back to the future with style

Bang for Your Buck: 5 Outstanding Watches under INR 3 Lakh
Aaron Jacob

Bang for Your Buck: 5 Outstanding Watches under INR 3 Lakh

April 15, 2024

From TAG Heuer to Tissot, several watchmakers offer relatively affordable luxury timepieces while maintaining complex design and functionality

Rado Equips the Latest DiaStar Original Skeleton Variant with a Yellow Gold-Coloured Case
Aaron Jacob

Rado Equips the Latest DiaStar Original Skeleton Variant with a Yellow Gold-Coloured Case

November 27, 2023

The 38 mm watch boasts an impressive openworked design. The faceted sapphire crystal, rising over the dial, is another standout feature

Rado Releases the New Captain Cook x Cameron Norrie Limited Edition Watch in Honour of Wimbledon
Aaron Jacob

Rado Releases the New Captain Cook x Cameron Norrie Limited Edition Watch in Honour of Wimbledon

July 6, 2023

The luxury watch brand has partnered with British tennis player Cameron Norrie to release the 42 mm timepiece in green and white

In Full Bloom: Presenting Three New Additions to the Rado True Thinline Nature Collection
Aaron Jacob

In Full Bloom: Presenting Three New Additions to the Rado True Thinline Nature Collection

May 17, 2023

The three timepieces, launched in collaboration with the Great Gardens of the World, come in slim cases and draw inspiration from endangered plant species

Rado and Marina Hoermanseder Create Second Edition Heartbeat
Aaron Jacob

Rado and Marina Hoermanseder Create Second Edition Heartbeat

December 6, 2022

Rado has once again collaborated with the French-Austrian designer to present the latest Heartbeat, inspired by Berlin's Kreuzberg district