Founded In 1888, Carl F. Bucherer is now a renowned Swiss watch brand that started as a jewellery and watch shop in Lucerne by Carl Friedrich Bucherer. It is one of the oldest brands that is wholly owned by the founding family, and Jörg G. Bucherer is currently the chairman of the board. Combining craftsmanship with complications like moon phases, time zones, and perpetual calendar, innovation lies at the core of Carl F. Bucherer.