H. Moser & Cie. and Studio Underd0g Reveal a Fruitful Collaboration at Geneva Watch Days 2024

Whether we call it horological fate or an alignment of shared passion, the fact of the matter is H. Moser & Cie. and Studio Underd0g have unveiled quite a fruitful collaboration at the ongoing Geneva Watch Days 2024. These are two maverick brands known for their unique design language and an innovative approach to high-end watchmaking. Together, they’ve introduced a dynamic duo: the Endeavour Perpetual Calendar Passion Fruit variant from H. Moser & Cie. and the 03SERIES Passi0n Fruit timepiece from Studio Underd0g. GMT India takes a closer look at both watches. 

These timepieces are about telling time while making a statement; they  combine elegance and innovation with a dash of playful rebellion. The Endeavour Perpetual Calendar Passion Fruit watch showcases H. Moser & Cie.’s signature minimalism and complex simplicity, powered by their acclaimed star calibre, hand-wound HMC 800 Manufacture. 

On the other hand, the Studio Underd0g 03SERIES Passi0n Fruit novelty features a Swiss-cam-operated monopusher chronograph movement; it’s a bold new venture for the brand, proving once again that one should never underestimate the underdog.

“Our collaboration is of course fuelled by a shared passion for crafting timepieces that are not just functional, but truly artistic," says Edouard Meylan, CEO of H. Moser & Cie. "Together with Studio Underd0g, we've embarked on a journey to celebrate the beauty and joy of horology, creating a fun and an unforgettable experience for collectors."

These watches are more than accessories, they’re expressions of individuality. While both pieces stand out on their own, they also distinctly complement each other. Wearers get dollops of sophistication with the Endeavour Perpetual Calendar Passion Fruit and a vibrant edge with the 03SERIES Passi0n Fruit. Bursting with bold, acid colours, the designs reflect the lively energy and creativity that define both brands. 

The Endeavour Perpetual Calendar Passion Fruit piece features a striking combination of a purple lacquered sunburst dial and a Maracuja Grand Feu enamel dial on an 18-carat yellow gold base with a hammered texture. 

Meanwhile, the 03SERIES Passi0n Fruit variant boasts a Coarse Dégradé Amber and Royal Purple multilayer dial, striking a perfect balance between elegance and exuberance. Both watches, devoid of logos, remain unmistakably distinctive. Each timepiece boasts a touch of green, symbolising the seed of passion that flourishes within every watch enthusiast, a subtle yet powerful nod to the legacy of innovation and creativity. 

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Limited to just 100 pieces, this collaboration also marks the first partnership that Studio Underd0g has entered into with any other watchmaker. "We are thrilled to work with H. Moser & Cie. on this milestone collaboration," says Richard Benc, founder and CEO of Studio Underd0g. "By leaning into our shared values, we have been able to create something truly exceptional.” 

All in all, the H. Moser & Cie. x Studio Underd0g collaboration is a vibrant celebration of the passion, creativity, and maverick spirit that drive the world of watchmaking.