Under the Bright Lights of New York: Rolex and US Open 2024

The excitement is palpable as the tennis world gears up for the final Grand Slam® tournament of the season, the US Open. Flushing Meadows will once again host the sport's elite players, vying for glory in the electrifying atmosphere of Arthur Ashe Stadium. Rolex continues its strong association with the tournament, adding prestige and elegance to the event.

A Legacy of Excellence: Rolex and the US Open

Rolex's involvement with the US Open dates back to 2018 when it became the official timekeeper of the tournament. This partnership aligns perfectly with Rolex's commitment to excellence and precision, values that resonate deeply with the sport of tennis. Over the years, the brand has been associated with numerous tennis legends, including Chris Evert, Stefan Edberg, Roger Federer, and Pat Rafter. 

The partnership with tennis extends beyond the US Open. Rolex also supports other prestigious tournaments, including The Championships, Wimbledon, Australian Open, and Roland-Garros. 

Coco Gauff: Defending Champion and Rolex Testimonee

One of the standout stories of this year’s US Open is the return of home favourite and Rolex Testimonee Coco Gauff. Having clinched her maiden Grand Slam® singles title last year, Gauff is eager to replicate her success and cement her status as one of the rising stars of tennis. Her partnership with Rolex, which began in 2019, reflects her growing stature in the sport.

Says Gauff, “Playing at the US Open is always special, and winning last year was a dream come true. Rolex has been a great supporter of my career, and I'm grateful for their belief in me.”

The Allure of Arthur Ashe Stadium

Arthur Ashe Stadium, with its seating capacity of nearly 23,800, is the largest tennis arena in the world. Its unique atmosphere, characterised by the roar of the crowd and the intensity of the matches, makes it a must-visit venue for any tennis enthusiast. The US Open's night matches, played under the stadium's iconic lights, create a truly unforgettable experience for both players and spectators.

A Showcase of Talent

This year’s US Open promises to be a thrilling spectacle, featuring a host of talented players from around the globe. In addition to Coco Gauff, other notable Rolex Testimonies participating in the tournament include Carlos Alcaraz, Bianca Andreescu, Sloane Stephens, and Iga Świątek. The competition is expected to be fierce, with players vying for the coveted championship title.

As the US Open approaches, the anticipation is definitely building. With Rolex's continued involvement and the presence of talented players, the tournament is poised to deliver another memorable edition. The electrifying atmosphere of Arthur Ashe Stadium, combined with the prestige of the Grand Slam® title, will undoubtedly make it a must-watch event for tennis fans worldwide. And of course Rolex will be there to keep time.

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