TimeVallée partners with Tata CLiQ Luxury to launch its first digital boutique in India with six Maisons

TimeVallée, Swiss luxury group Richemont’s multi-brand destination store, has entered into a partnership with Tata CLiQ Luxury, Tata Group’s ecommerce marketplace, to launch its first digital boutique in India. This new digital platform will feature six of the world’s finest luxury timepiece makers, namely Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget and Roger Dubuis. 

 Currently, the Swiss brand has about 40 physical stores globally. Founded in 2014, TimeVallée has, over the years, become a much sought-after shopping destination that has broken down the barriers of traditional luxury watch retailing to create exceptional horological experiences. 

 Believing in the art of ‘unhurried horology’, this partnership aims to offer a unified platform for watch collectors and enthusiasts so that they can browse for luxury timepieces from the comfort of their homes and workplaces. 

 The digital boutique will have popular collections from Cartier (Tank, Santos de Cartier, Ballon Bleu De Cartier and Panthére De Cartier), IWC (Pilot Watches, Portugieser and Portofino), Panerai (Luminor, Submersible and Luminor Due), Piaget (Polo and Possession), Roger Dubuis (Excalibur and Velvet) and Jaeger-LeCoultre (Reverso, Rendez-vous, Master Ultra-Thin and Master Control). It is also to be noted that Roger Dubuis Excalibur and Piaget Polo will now make their debut in India through this venture.

 Speaking on the launch, Michael Guenoun, CEO, TimeVallée, said, "We are elated to announce TimeVallée’s online debut and launch in India in partnership with Tata CLiQ Luxury. Our aim has always been to offer an unparalleled experience by inviting consumers to browse, learn, share and experience the most celebrated watchmaking brands.”

 Guenoun adds, “Just like our retail boutiques around the world, this digital boutique too is a space where we bring heritage and contemporary luxury together through our offerings and attentive customer service.”

 Commenting on the announcement, Gitanjali Saxena, Chief Business Officer, Tata CLiQ Luxury, said, “We are honoured to exclusively launch TimeVallée’s first digital boutique in India. This luxury multi-brand boutique is a one-stop destination for watch enthusiasts to experience the world of watchmaking and we are proud to partner with them for their launch in India. The watch category has always been an important focus for us and the platform has a very strong portfolio of renowned brands.”

 According to the Federation of the Swiss Watch Industry, the demand for luxury watches in India has doubled in 2022 from what it was in 2020. TimeVallée is now ticking on Tata CLiQ Luxury. Explore the boutique here: https://luxury.tatacliq.com/timevallee

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