TimeVallée Opens its First Middle East Flagship Store in Qatar Duty Free

TimeVallée, a luxury multi-brand destination store offering access to the top bracket of watch Maisons, has opened its first Middle East flagship store at Qatar Duty Free (QDF) at the country’s Hamad International Airport. 

Set up in 2014 with headquarters in Switzerland, the store is an inspiring space that blends heritage with contemporary luxury. It invites all watch lovers and enthusiasts to browse, learn, share and experience the world of watchmaking. TimeVallée’s ambition has led to the creation of more than 34 boutiques, managed by strategic partners across the world. Needless to say, they plan to expand in the future as well.

Calling this new venture “a journey at the intersection of heritage and innovation”, TimeVallée seeks to align its retail goals with Qatar Duty Free’s objective of offering a magical shopping experience. Watch lovers can explore a variety of prestigious Swiss luxury brands, such as Baume et Mercier, Bell and Ross, Cartier, Hublot, IWC, Jaeger LeCoultre, Panerai, Piaget, Roger Dubuis, TAG Heuer and the first Watchfinder in the region. The boutique aims to offer a seamless customer experience with its customer service and a pre-owned watches lounge by the famed Watchfinder.

A ribbon-cutting ceremony was held. It was attended by VIP guests and officiated by the Qatar Airways Group Chief Executive, Akbar Al Baker, along with the Hamad International Airport Chief Operating Officer, Badr Al Meer, the Qatar Duty Free Vice-President, Thabet Musleh, and the CEO of TimeVallée, Michael Guenoun.

TimeVallée is known for its sophisticated interior designs across Asia and Europe. It is now set to make a statement in keeping with the design aesthetics of the airport terminal. 

The store’s interiors sport a futuristic look, complete with an immersive 3D screen to showcase the Maisons. With an omnichannel client journey and interactive experiences revolving around a client-centric approach, one can expect attentive service from experts. 

By combining innovative phygital luxury with personalised services, shoppers can experience state-of-the-art digital technology to explore best-sellers, latest pieces, limited editions and Maison collections at the discovery counter. Says Michael Guenoun, CEO of TimeVallée, “The boutique's unique design, space and customer service set us apart and we believe it will be an important addition to the luxury retail landscape in the Middle East."

With so much to offer, TimeVallée is definitely a luxury shopping experience to add to your bucket list!

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