Serpenti’s Timeless Transformation: The Essence of Time Unveiled at LVMH Watch Week 2025

In 2025, Bvlgari marks an extraordinary leap in the evolution of its iconic Serpenti collection, with the unveiling of Lady Solotempo BVS100. This groundbreaking in-house automatic movement redefines the essence of time. This mechanical marvel, revealed at the ongoing LVMH Watch Week 2025 in New York City, embodies the Maison’s unmatched craftsmanship and horological mastery.

With this new movement, Serpenti transcends its legendary status as a jewel, emerging as a fully realised timepiece. A symbol of perpetual renewal and cyclical rhythm, the serpent’s allure is now elevated with the addition of a self-winding mechanical movement, marrying high jewellery with sophisticated watchmaking in a seamless expression of elegance.

The Heart of Serpenti: Lady Solotempo BVS100 Automatic Movement

At the core of this remarkable transformation lies Lady Solotempo BVS100, a mechanical movement that exemplifies Bvlgari’s unparalleled watchmaking expertise. Developed, designed, and produced entirely in-house at Bvlgari's Swiss manufacture in Le Sentier, Lady Solotempo represents the culmination of years of research and innovation. Its compact, efficient design — measuring just 19 mm in diameter and 3.90 mm in thickness — delivers an impressive 50-hour power reserve while maintaining the delicate proportions that are necessary to fit seamlessly within the curves of Serpenti’s iconic case.

The BVS100 calibre, powered by the wearer’s kinetic energy, drives the serpentine timepiece, marking the passage of hours, minutes, and seconds. The oscillating mass, adorned with Bvlgari’s signature snake-scale motif, is a nod to the serpent’s symbolism of transformation and eternal renewal. This technical achievement reinforces Serpenti's unique position at the intersection of luxury, design, and precision.

Serpenti Seduttori and Tubogas: Timeless Elegance Meets Mechanical Innovation

The Serpenti Seduttori and Tubogas collections have long captured the fascination of watch lovers and collectors alike; these are renowned for their hypnotic second-skin bracelets and sensuous curves. Now, with the introduction of the Lady Solotempo movement, these iconic designs reach new heights of sophistication and functionality. Available in a range of precious metals, from yellow and rose gold to stainless steel, each Serpenti piece is transformed into a true mechanical masterpiece.

The transparent sapphire caseback reveals the intricate motion of the oscillating weight, embellished with seven serpent-inspired scales, symbolising the perpetual renewal of time. The new Lady Solotempo watches are equipped with hours, minutes, and seconds displays, with the word "Automatic" proudly emblazoned on the dial, further emphasising their mechanical sophistication.

Bvlgari at LVMH Watch Week 2025: A Showcase of Innovation

Lady Solotempo BVS100 made its highly anticipated debut at the prestigious LVMH Watch Week 2025, an exclusive event that gathers the finest watchmaking maisons to showcase their latest innovations. Bvlgari’s unveiling of this automatic movement solidifies its position as a leader in the world of luxury timepieces, blending the art of jewellery with advanced horology. At the event, the Serpenti Seduttori and Serpenti Tubogas collections, powered by the new Lady Solotempo movement, captivated audiences, demonstrating Bvlgari’s relentless pursuit of excellence.

This momentous reveal at LVMH Watch Week marks a key milestone in the evolution of Serpenti, merging the brand’s heritage with cutting-edge mechanical sophistication. It underscores Bvlgari’s commitment to continuous innovation and craftsmanship in the world of luxury watchmaking.

The new Lady Solotempo BVS100 automatic movement is showcased across a range of exquisite Serpenti models, each meticulously designed to blend mechanical sophistication with high jewellery. The Serpenti Seduttori Automatic models are available in yellow, rose, and white gold, with options set with diamonds, including bezels adorned with round brilliant-cut diamonds and pavé dials. 

The transparent sapphire casebacks allow a glimpse into the intricate mechanical movement within, revealing the oscillating mass decorated with Bvlgari’s signature snake-scale pattern. The watches feature hours, minutes, and seconds displays, and the word "Automatic" on the dial highlights their self-winding movement, powered by the wearer's kinetic energy. 

These models offer a 50-hour power reserve and water resistance of up to 30 metres. The Serpenti Tubogas Automatic models, crafted in rose gold, feature a curved case and bezel set with diamonds, with a guilloché sunray motif on the dial. Each watch, whether in yellow, rose, or white gold, showcases Bvlgari's unparalleled craftsmanship and luxurious design, making them timeless masterpieces for the modern connoisseur.