How TimeVallée and Art of Time Are Transforming Watch Retail Experience in India

As wealth rises and aspirations soar, India’s luxury landscape is silently undergoing a revolution. With estimates placing its value at $85–90 billion by the year 2030, there are wide-ranging implications for the future of the luxury watch industry as well. This is evident as prominent watchmakers look to tap into India’s burgeoning economy and carve out a niche within the country's growing community of watch collectors.

Uniting bespoke timepieces with India’s discerning watch buffs are two names reshaping the way time is being experienced: TimeVallée, a Swiss-based, innovative, multi-brand watch retail concept, and Art of Time, one of India’s premier luxury watch boutiques. The duo are not run-of-the-mill retailers but rather a culmination of immersive, sensorial journeys that offer a layered understanding of the world of horology.

A New Era of Luxury in India

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In a market long driven by traditional shopping experiences, Art of Time and TimeVallée are redefining the retail ecosystem. Rooted in bold vision and future-forward thinking, their collaboration seamlessly blends storytelling, design and customer experience. TimeVallée, with 50 stores globally, has introduced an “open to all” philosophy wherein it invites both connoisseurs and curious newcomers to discover the craftsmanship and innovation unfolding at some of the world’s renowned luxury watchmaking brands. 

Nestled in the bustling centres of Mumbai and Bengaluru, TimeVallée by Art of Time brings a bold design vision to life in every detail of their retail spaces. Built on seamless, spatially refined architecture, the interiors stand draped in champagne hues, golden tubes, and watch band-inspired elements to ensure elevated cultural experiences. 

"India holds immense significance in TimeVallée's expansion strategy as a country with a rich heritage and a growing appreciation for luxury craftsmanship," emphasises Hélène Maslin, Deputy Chief Executive Officer, TimeVallée.

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The Power of Experience 

What sets TimeVallée apart is its experiential approach. More than just a space or an installation, TimeVallée gains the trust of its patrons, painstakingly. With dedicated TimeCafés, multi-brand touchpoints, and immersive activations like watchmaking classes and curated events, TimeVallée is redefining what it means to engage with luxury in India. 

Parallely, Art of Time, with its sharp understanding of Indian consumer behaviour and a decade-long legacy in luxury retail, amplifies this experience. Their strategic curation of the brand portfolio, deep client relationships, and commitment to service excellence make them the perfect local partner to bring TimeVallée’s global vision to life. 

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"When we launched Art of Time, we didn’t just want to sell watches but to shape the narrative around modern luxury in India. Our partnership with TimeVallée is about pushing boundaries, making haute horology more experiential, more engaging, and more inspiring," state Gaurav Bhatia and Bharat Kapoor, Co-Founders, Art of Time.

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At the Intersection of Time, Technology and Culture 

In 2025, TimeVallée elevated its presence at Watches and Wonders Geneva by debuting its first-ever dedicated booth within The Lab, a space dedicated to innovation and the future of watchmaking. Although TimeVallée has participated in the previous editions of Watches and Wonders, this marks the first year it has showcased installations such as “The TimeVallée Moment”, “Symphony of Details”, and “At the Heart of Time”, inviting visitors to explore sound, movement, and meaning in watchmaking more intimately than ever. 

This milestone reflects the brand’s ongoing commitment to merging tradition with technology ― a philosophy also central to its presence in India. 

The Road Ahead

Following the success of TimeVallée’s presence in Mumbai and Bengaluru, the journey is far from over. Next up are Chennai and Hyderabad – two culturally rich and rapidly growing cities that represent the next wave of Indian luxury consumption. With each new boutique, TimeVallée and Art of Time are devoted to innovating and adapting in line with local sensibilities, curating brands suited to regional tastes, and offering experiences that feel personal and profound. 

As India’s luxury market matures, consumers are demanding more than just products, they are seeking emotion, meaning and immersion. TimeVallée and Art of Time are here to meet this demand. They are creating environments where every visit sparks discovery, every interaction educates and every moment is worth remembering.