Exclusive Partnership: Ethos Brings Haute Horology Brand Singer Reimagined to India

Ethos Limited, one of India’s premier luxury watch retailers, has announced an exclusive partnership with Singer Reimagined, a Swiss haute horology brand, notable for blending audacious innovation with exceptional craftsmanship. Ethos stores in New Delhi and Mumbai will now exclusively offer the brand's avant-garde collections to Indian watch enthusiasts. 

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Singer Reimagined was founded in 2017 by Marco Borraccino, a visionary watch designer, and Rob Dickinson, the founder of renowned automotive restoration brand Singer Vehicle Design. It has rapidly established itself as a leading luxury chronograph brand. Infusing modern engineering with timeless design, Singer Reimagined creates groundbreaking timepieces that challenge conventional horology while maintaining a singular focus on functionality, elegance, and precision. 

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Innovation in Watchmaking 

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At the core of Singer Reimagined’s philosophy is a commitment to reinterpreting classic designs with state-of-the-art technology. The brand’s flagship Track1 collection, known for its pioneering central chronograph display, has disrupted traditional timekeeping conventions, offering a revolutionary approach to measuring elapsed time. This bold design, combined with meticulous Swiss craftsmanship, has earned Singer Reimagined widespread acclaim among collectors and connoisseurs around the globe. 

Exclusively Available at Ethos 

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Through its exclusive partnership with Singer Reimagined, Ethos brings these coveted timepieces to India for the first time. The Track1 Flamboyant, Flytrack Barista, and 1969 Timer and Chronograph models are now available at the Ethos boutique in New Delhi; plans are afoot to expand the collection to Ethos Mumbai as well. Each timepiece is produced in limited numbers, embodying the brand's commitment to exclusivity and rarity. 

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Needless to say, the partnership marks a significant milestone in India’s luxury watch market, as Ethos continues to redefine the high-end watch retail experience. As the exclusive retailer for Singer Reimagined in India, Ethos has strengthened its position as a trusted partner for collectors seeking the finest in Swiss craftsmanship, innovation, and design.

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