Raising the Bar: Tissot Adds Four New References to Its Le Locle Collection

issot's Le Locle series celebrates the brand's storied history and Swiss watchmaking prowess. Named after Tissot's birthplace, Le Locle, a lovely village in the Jura Mountains known for its horological tradition, this line exudes ageless elegance and precision. The Le Locle clocks are refined in design, featuring Roman numerals, guilloché dials, and elaborate workmanship that effortlessly integrate classic aesthetics with modern craftsmanship. Expanding the Le Locle collection, Tissot has just launched Le Locle Green Dial and Le Locle 18k Gold Bezel, encompassing four new references.

Needless to say, collection extensions are critical for the watch industry because they allow a brand to broaden its appeal, adapt to varied tastes, and strengthen its market position. Furthermore, they promote brand loyalty by providing collectors and enthusiasts with more options inside a familiar framework, ensuring that a company's legacy endures across generations and preferences.

Tissot Le Locle Powermatic 80 and Tissot Le Locle Automatic Lady Variants with Green Dials

Both timepieces feature a stainless steel case, lugs, a crown at 3 o’clock, and a polished bezel. The green dial has a Clous de Paris ‘guilloche’ finishing in the form of pyramids, a date window at 3 o’clock, and leaf-shaped hour, minute, and second hands. Both models also come with interchangeable steel bracelets. 

The men’s model (Ref. T006.407.11.093.00) has a 39.3 mm case and Roman numerals for hour markers; wearers will also see that ‘IIII’ (instead of IV) denotes 4 o’clock. Powering the watch is Calibre Powermatic 80 with an 80-hour power reserve. 

The women’s novelty (Ref. T006.207.11.096.00), sized at 29 mm, replaces the Roman markings with 12 Wesselton diamonds. Powering this novelty is an automatic movement with a 48-hour power reserve.

Tissot Le Locle COSC 39 mm 18k Gold Bezel and Tissot Le Locle 29 mm 18k Gold Bezel

Both timepieces feature a stainless steel case, lugs, a crown at 3 o’clock, and an 18 ct fluted bezel. There is a Clous de Paris ‘guilloche’ finishing on the silver dial in the form of pyramids, along with a date window at 3 o’clock, and leaf-shaped hour, minute, and second hands in 18 ct gold. Finished on interchangeable steel bracelets, both models feature a Saint Bernard stamp certifying the use of 18 ct gold. 

The men’s model (Ref. T932.408.41.033.00) showcases a 39.3 mm case, Roman numerals for hour markers, and ‘IIII’ (instead of IV) for 4 o’clock. Powering the watch is Calibre Powermatic 80 with an 80-hour power reserve. This timepiece is certified for accuracy and precision by the Official Swiss Chronometer Testing Institute (COSC).

The women’s novelty (Ref. T932.207.41.036.00), sized at 29 mm, gets a combination of Roman numerals and eight diamond hour markers. Powering the novelty is an automatic movement with a 48-hour power reserve.