Geneva Gears Up for Watches and Wonders 2024

All eyes are on Geneva as the 2024 edition of Watches and Wonders is set to open doors next week with the curtain lifting at 8:30am CEST on April 9. The largest watch salon ever organised in Geneva, the event promises to be exceptionally enriching with the addition of eight new brands and a record number of 54 exhibiting Maisons.
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The first four days will be reserved for professionals only and the general public will be allowed access to the Salon over three days, from April 13 to April 15 at Palexpo-Geneva. On offer is a rich and immersive programme; visitors will not only have the chance to check out new pieces and collections unveiled by the exhibiting Maisons but they will also get to sign up for a diverse range of activities. The 2024 edition of Watches and Wonders promises to be highly inclusive—perfect for those completely new to horology, seasoned enthusiasts and experienced collectors alike—allowing visitors to peek into the inner workings of the watch industry, a world powered by craft, passion, and endless creativity.
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This edition will have a special focus on the youth, serving as an educational and cultural platform for youngsters eager to delve deeper into all things horology. In the new LAB, schools, start-ups, and exhibiting brands will present their vision of the future of watchmaking, and in the Auditorium, a series of conferences on various themes will be conducted. Unique guided tours led by watchmaking experts will also be offered. The new Watchmaking Village, located in the heart of Geneva, will host a plethora of cultural and educational activities, acting as the starting point for guided tours whose purpose is to raise awareness about Geneva’s rich watchmaking heritage. There will even be workshops and activities for children to take part in. The special evening celebration, set to take place on April 11, will feature street entertainment, artists, and a concert performance by the famous DJ Lost Frequencies.

To learn more about the entire programme, visit the official website here. GMT India will be attending Watches and Wonders and keeping a close eye on all that transpires at horology’s most-anticipated gala. We are also thrilled to share that our latest issue will be available at the press kiosk. If you're attending too, come say hello and pick up a copy!