Edge by Titan Showcases its Carbon Fibre Watches at the Inauguration of the Madras International Karting Arena

Madras International Karting Arena (MIKA), India’s newest CIK-certified karting circuit, was inaugurated by two-time F1 world champion Mika Hakkinen, and former F1 drivers Narain Karthikeyan and Karun Chandhok in Chennai on 19^th Sep’24. This coincided with the unveiling of Edge by Titan's innovative Carbon Fibre watch at the Arena, which boasts vibrant signage and modern infrastructure.

With the sporting personalities in attendance, the atmosphere at the inauguration ceremony was characterised by a sense of anticipation for the races and the thrill of speed; it appealed to both motorsports enthusiasts and watch buffs.

The highlight of the evening was undoubtedly Mika Hakkinen, a revered figure in motorsports, taking centre stage and addressing the crowd. His inspiring words and anecdotes from his illustrious career captivated the audience.

Former F1 drivers Narain Karthikeyan and Karun Chandhok also shared their insights and experiences. Their presence further elevated the prestige of the event and showcased the rich heritage of Indian motorsports.

The inauguration was followed by a series of exhilarating go-kart races. The participants, clad in racing suits and helmets, pushed their machines to the limit, their tyres screeching as they navigated the challenging track. The roar of the engines and the cheering crowd created an unforgettable experience.

Beyond the Ordinary

Needless to say, the event was a celebration of speed, innovation, and competition. Guests from across the country, including watch collectors, attended the event, attracted by its appeal and the opportunity to witness a historic moment.

Mohan Akash, a mechanical engineer and passionate watch collector with over 100 timepieces, who attended the event, said, “A few years ago, I found my dad's watch, a Titan from the late 80s, and since then, it has held a special place in my heart. I'm truly impressed by the craftsmanship of carbon fibre.”

The launch of Edge by Titan's first-ever Carbon Fibre watches added another dimension to the event. The watches, a testament to the brand's commitment to innovation and design, complemented the high-octane atmosphere of the MIKA circuit opening. Kalpana Rangamani, Chief Sales & Marketing Officer for Premium Watches at Titan, and Himanish Mukherjee, Head of Product, Premium Watches, Titan, highlighted the company's journey in creating this innovative product and its collaboration with MIKA.

They shared insights into the research and development process behind Titan's carbon fibre watch collection. The company's commitment to pushing the boundaries of watchmaking led to the development of this lightweight, durable, and aesthetically pleasing material.

Carbon Fibre, being a high-tech material that is very light and has high strength can withstand massive forces of acceleration without getting damaged. As a result, it's widely used in Formula 1 racing cars. 

Edge as a brand, has always sought to associate with people or events or causes that seek to push the boundaries of excellence. The launch of the MIKA circuit is a step towards developing excellence in motor racing in India, by providing young riders a facility to develop and hone their skills. This was therefore a good opportunity for the brand to be associated with racing excellence, as well as contribute to the future of racing excellence in India.

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Looking ahead, Titan plans to expand its watch offerings with the introduction of diverse models. Rangamani hinted at exciting new designs and features that will cater for various customer preferences and lifestyles. The company's focus on innovation and quality will continue to drive its growth and solidify its reputation as a trusted brand in the watch market.

All in all, the Madras International Karting Arena inauguration was a resounding success, marking a significant milestone in Indian motorsports. The event showcased the country's growing stature in the global sporting arena and left a lasting impression on all who attended.

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