Clocking a New Era: How Jaipur Watch Company Is Redefining Indian Timekeeping

Founded by visionary entrepreneur Gaurav Mehta, Jaipur Watch Company is India's first micro-luxury watch brand, celebrated for its bespoke timepieces that weave India's rich heritage into their design. Incorporating unique elements, such as uncirculated coins from bygone eras, into its creations, the watchmaker combines innovation with tradition, setting itself apart in the competitive luxury watch market.  

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The launch of the Brides of Jaipur collection, a series of intricately designed women’s jewellery watches, is a veritable milestone in their horological journey. Celebrating India’s cultural and artistic legacy, the collection was recently unveiled at the iconic Sawai Man Mahal in Jaipur.  

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The Journey to Success

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Jaipur Watch Company was established nearly a decade ago, with the goal of crafting luxury watches that rival creations from global brands while embodying Indian heritage. Initially, Mehta self-funded his business through personal savings and loans from friends; he even sold his car to bankroll his venture. Needless to say, his entrepreneurial journey tells a riveting tale of perseverance and resourcefulness.

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Today, Mehta’s strategic vision and commitment to quality have propelled the brand to stupendous success. In 2023, after securing funding through two successful investment rounds, the company expanded its footprint to include five exclusive stores across India.

Jaipur Watch Company: As Seen on Prominent Personalities

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Prime Minister Narendra Modi

The Indian Prime Minister has been spotted wearing Jaipur Watch Company timepieces. 

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Amitabh Bachchan

The legendary actor has sported the brand’s watches, strengthening the brand’s credibility significantly.

Ed Sheeran

The international singer-songwriter drew watch aficionados’ attention when he wore Jaipur Watch Company’s Devanagari Baagh timepiece on The Great Indian Kapil Show. His choice of a locally crafted watch highlighted the brand's unique craftsmanship and design, significantly boosting its visibility on a global scale.

Vidya Balan

Her support further enhances the brand's appeal among diverse audiences.

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Rana Daggubati

The actor's association with the brand connects the watchmaker to contemporary cinema and youth culture.

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Rahul Dravid, Yuvraj Singh, KL Rahul

All three represent a significant segment of Indian sports enthusiasts, broadening the brand's reach.

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Malaika Arora 

The Bollywood actor endorsed the Brides of Jaipur collection, which drew inspiration from Jaipur's architectural and jewellery heritage. At the launch event of the Brides of Jaipur collection, Arora endorsed the collection through a heartfelt video message. Highlighting the artistry and cultural inspiration behind the designs, she remarked, “This collection draws inspiration from Jaipur’s architectural marvels… You will love it as much as I do.” Her association with the brand highlights the collection's appeal to modern brides and luxury consumers.

Other celebs like Kunal Kapoor, Anupam Kher, Sidharth Malhotra, Arjun Kapoor, Ali Fazal, Rajkumar Rao, Varun Sharma, Jitendra Kumar, and Nawazuddin Siddiqui have also sported the brand’s watches on various occasions. These endorsements have not only elevated the brand's status, but have also resonated with various consumer demographics, reinforcing Jaipur Watch Company's position as a leading player in India's luxury watch landscape.

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Significant Market Presence  

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Jaipur Watch Company’s commitment to exclusivity ensures that each collection, including the Eternal Watch Collection, is unique and never repeated. Their meticulous attention to detail and limited production runs create an aspirational value for their watches.

Priced between ₹22,000 and ₹45,000, these handcrafted timepieces offer an accessible entry point into the world of luxury while reflecting the brand's dedication to craftsmanship.  

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The company’s five exclusive stores in cities like Jaipur, New Delhi, Ahmedabad and Pune, and partner outlets across India provide an immersive shopping experience for customers. These locations showcase the artistry and heritage embodied in each timepiece, appealing to discerning luxury consumers across the nation.  

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Under Gaurav Mehta’s leadership, Jaipur Watch Company continues to innovate within the luxury watch space. Collections like Brides of Jaipur are a testament to the brand’s ability to blend traditional craftsmanship with modern aesthetics. Through its thoughtful designs, strategic endorsements, and commitment to quality, Jaipur Watch Company is redefining luxury watchmaking while honouring India's cultural legacy. It’s certainly more than a watch brand — it’s a celebration of heritage, artistry, and innovation. A true trailblazer in the world of micro-luxury.  

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