Golden Legacy: Maurice Lacroix Celebrates its 50th Anniversary with the Retro-Chic 1975 Collection

Founded in 1975, Maurice Lacroix has spent the past five decades crafting timepieces that epitomize Swiss precision and contemporary design. Celebrating its 50th anniversary in 2025, the brand continues to uphold its legacy of innovation, quality, and accessible luxury. To highlight 50 years of its boundary-pushing horological endeavours, the watchmaker has revisited its storied heritage to put forth the retro-chic 1975 collection, housed in 36 mm and 40 mm cases. 

With the launch of this golden jubilee collection, Maurice Lacroix joins the growing ranks of watchmakers who delve into their past to recreate timepieces for the future. With such retro aspects as domed crystals, gilded dials, and patina-inspired lume, these pieces are modernised with new materials, upgraded movements, and increased durability. Vintage-inspired timepieces, whether reissues of classic models or new designs with nostalgic elements, therefore, continue to influence the present horology scene.

Both the 36 mm and 40 mm Maurice Lacroix 1975 variants have polished bezels. They are available in three dial colours: blue, black or silver. These models have rhodium-faceted, diamond-polished, dauphine-style hour and minute hands, a rhodium central sweep seconds hand, and trapeze-shaped hour markers. Each dial gets a sunbrushed finish. The background of the framed date window at 3 o’clock on each watch face matches the respective dial colour. Also, a minute track runs  along the outer periphery of the dial. The Maurice Lacroix logo is placed at 12 o’clock.

Both models are run by an Automatic Calibre ML 115 with a power reserve of 38 hours. The stainless steel open caseback showcases an oscillating weight and the engraving of ‘1975’. Furthermore, each variant is finished on a new 5-row steel bracelet equipped with a folding clasp. Alternatively, the collection can be specified with a colour-coordinating leather strap, featuring a new Maurice Lacroix embossed logo and secured with a pin buckle.