Bell & Ross Elevates the BR Collection with New BR-03 Skeleton and BR-05 Models at Watches and Wonders 2025

Known for the aviation-inspired designs and remarkable functionality of its watches, Bell & Ross combines Swiss perfection with a distinct military look to create timepieces that are both tough and sophisticated. Bell & Ross is also renowned for their square-shaped BR 01 and BR 03 lines, which are inspired by aviation cockpit instruments, and for making timepieces that perform well under harsh situations. At the ongoing Watches and Wonders 2025 (W&W 2025), the brand has showcased new versions of the BR 03 Skeleton and BR 05 collections.

BR-03 Skeleton

The new BR-03 Skeleton is available in three versions: Black Ceramic (Ref. BR03A-BL-SKCE/SRB), Lum Ceramic (Ref. BR03A-LM-SKCE/SRB), and Grey Steel (Ref.  BR03A-GR-SKST/SRB). Skeletonisation involves hollowing out and cutting components to reveal the intricate mechanics of a watch. These delicate operations require precise craftsmanship, as this "stripping down" must not compromise the intrinsic technical qualities of the movement. The timepiece maker has reworked the bridges and upper plates of the movement powering the watches. The entire collection has been redesigned around a specific X- shape structure. 

BR-03 Skeleton Black Ceramic

The prime focus of this watch is on transparency. The 41 mm timepiece has a black ceramic case, a bezel, and a crown at 3 o'clock. The dial and the movement form a cohesive whole. Constructed from smoked sapphire crystal, the dial features applied black “baignoire style” and Arabic hour markers filled with green-emitting-white Super-LumiNova (SLN), fully revealing the X-shaped skeletonised movement. The instrument-style hour and minute hands are skeletonised and filled with green-emitting-white SLN, while the second hand is black and has a white tip for enhanced visibility. For technical and aesthetic consistency, the Black Ceramic version comes with a black rubber strap secured by a micro-blasted black PVD-coated steel pin buckle as well as an additional aviation-inspired black Velcro strap. 

BR-03 Skeleton Grey Steel

The novelty transforms the professional watch into a bold jewel. Limited to 250 pieces, this 41 mm stainless steel model gets polished and satin-finished case, bezel, and crown at 3 o'clock. The finely cut patterns on the openworked dial are faceted and treated with ruthenium, and the hour markers are "baignoire-style" and faceted with white Super LumiNova® X1(green glow). The rhodium-plated skeletonised hour and minute hands are filled with white Super-LumiNova® X1 (green glow) with a polished and micro-blasted rhodium-plated second hand. It also comes with two interchangeable straps: a black rubber strap with a polished and satin-finished steel pin buckle, and a black Velcro strap.

BR-03 Skeleton Lum Ceramic

Limited to 250 pieces, this 41 mm novelty gets black ceramic case, bezel, and crown at 3 o'clock. This clock emphasises luminescence as well ― in fact, green luminescence, a key readability feature, is one of Bell & Ross's signature design elements. For this, the openworked black dial is highlighted with luminescent Super-LumiNova® C3 on its edges and placed on a translucent smoked plate that tints the movement. Overall, the dial boasts a neon-like photoluminescent effect. 

The skeletonised dial is cut following the contours of the movement’s bridges, exposing blackened gears through the tinted sapphire crystal. A green Super-LumiNova outline traces the cutouts, reminiscent of the illuminated grille of a car. The "baignoire-style" applique hour markers and the matte black skeletonised hour and minute hands are filled with Super-LumiNova® X1 C3 (green glow), while the second hand tip is coated with non-luminescent C3 varnish and matte black counterweight. This highly exclusive watch is available only at Bell & Ross boutiques and via the official website. Like the other versions, it comes with two interchangeable straps: with a black rubber strap secured by a micro-blasted black PVD-coated steel pin buckle and a black Velcro strap. The three watches are powered by a new calibre BR-CAL.328, featuring a 54-hour power reserve. The upper bridges form an X with their four double arms, each connecting to one of the four bezel screws.

BR-05 36 mm

The new 36 mm satin-finished polished steel collection has a screw-down crown with guards at 3 o’clock. There are four dial options: a black sunray-brushed dial with a glossy varnish (Ref. BR05A-S-BL-ST/SST),  a Grade A mother-of-pearl dial (Ref.  BR05A-S-MP-ST/SST), a grey sunray-brushed dial with a glossy varnish (Ref.  BR05A-S-GR-ST/SST), and a light blue sunray-brushed dial with a glossy varnish (Ref. BR05A-S-IB-ST/SST). This collection features an upper section attached to the case and sealed hermetically by four distinctive screws. 

The watches come with lacquered sunray-finished dials and polished bevels. The hour and minute hands are skeletonised and filled with white SLN, and are polished and rhodium-plated. The second hand is also rhodium-plated. The watches are powered by a  new movement, B Calibre BR-CAL.329, a mechanical self-winding calibre with a 54-hour power reserve. Turning the watches showcases solid casebacks. The watches are finished on satin-finished and polished steel bracelets, each with a satin-finished and polished steel folding clasp.